Dr Tracey Guiry has led charities working in the Arts and Cultural sector for over 25 years. Her career began in film-making before moving to film display as the first Director of the IMAX cinema in Bristol. She went on to visitor attraction leadership before focusing on heritage and literature development. With Alex Cluness she founded Literature Works, the literature development agency for the South West, in 2007, before joining The Poetry Archive in November 2016. She was awarded her PhD with a thesis which looked at the representation of dementia in children’s literature. Her experience of the transformative potential of poetry, and its ability to build bridges between individuals and communities, has enabled her to grow The Poetry Archive’s audiences and make their poetry collections available and relevant to an every growing national and international audience.